Jason Fried & David Heinemeier, in their bestselling book Rework break company culture down to its simplest terms:
“You don’t create culture. It happens. This is why new companies don’t have culture. Culture is the by-product of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.”
If culture is created by consistent behavior, how will you start to change your behavior and the behavior of your team to create the collaborative culture needed to endure into the future?